Entrepreneurs spend too much time trying to solve problems that could have been avoided if they’d invested the time earlier, new research from UCL School of Management finds.

Identifying the bottleneck issue that’s restricting output, and improving it, significantly boosts a start-up’s growth as any subsequent advances could have maximum success.

By investing time to reduce this waste, more time would be available in the future.

“Unlike investing money, which brings in more money, people can’t see tangible benefits from investing time,” says Assistant Professor Onesun Steve Yoo, “Busy people may view this as a waste when they should really be prioritising these activities.


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