Eryca Freemantle

About Eryca Freemantle

Eryca Freemantle is a makeup, product developer, trainer and grooming pioneer. She has been in the beauty business for 30 years, working with some of the biggest names in the industry. Her main (focus) is developing makeup lines for multinational brands and writing makeup and beauty courses for some of the best establishments in the world.

Eryca spearheads the ALL WOMEN OF COLOUR CAMPAIGN and partnered with Olympia Beauty Show, to highlight the imbalance of makeup products available for all women of colour and the damage to the community, lifestyle and women’s confidence. She has made the mainstream beauty industry aware of emerging markets and the power of the pound (£) of colour. She bridges the gap between mainstream and ethnicity and diversity.

Eryca has worked with and written for leading magazines, Style Magazine, Expert Beauty UK and her clients include celebrities and dignitaries across the world. She sits on the panel and board of experts for London College of Fashion and is Ambassador for “Women for Africa” (W4A), Beauty Within Me and Richard Branson Virgin Pioneers, she works alongside The British Association of Beauty Therapy & Cosmetology (BABTAC) to promote increased development and awareness of women of colour in the beauty industry. She is also the Pan African Ambassador and Assessor for (CIBTAC), Confederation of International Beauty Therapy and Cosmetology, known for its high educational standard in aesthetics and holistic therapies.

Eryca is currently working with the UKTI (United Kingdom Trade & Investments) as an international beauty case study for the UK government, working with representatives from Brazil, Spain, USA, South Africa, West Africa, India, Japan, and France, who require her expertise to improve their markets on makeup and skincare needs for women of colour. She writes treatments for reality TV shows about the makeup and beauty industry in the UK and Africa. She is now in talks with a major multinational about becoming a global consultant.


  • Make-Up Artist (Fashion/TV/Beauty/Editorial/Media)
  • Camoflauge Make-Up
  • Beauty
  • Fitness Grooming
  • Motivational Speaking
  • Couture
  • Beauty Specialist

Contact Details

Telephone – 0208 249 6388
Email –
Website –
Address – Burnhill Business Centre, Provident House, Burrel Row, High Street, Beckenham, BR1 3AT